Asif Mehrudeen – Founder of Chickita, is an Australian with a heart full of passion for cooking. He had always dreamed of writing his own flame grilled chicken story. The enthusiasm for cooking inspired him and the team to create this exciting concept, with the very first store in the vibrant city of Saigon and future plans to expand globally.
How Far Have We Been?
Being proud owners of Chickita Malaysia, we share a commitment to passion and excellence in every bite.
As a Halal food manufacturer, Simple Bites believes in modernizing food tradition with various premium Ready-To-Eat (RTE) and Ready-To-Cook (RTC) products, delivering tasty wholesome meals within minutes for your home dining or business use.
Chickita Meaning
It is a combination of two words “Chick” and “kita”. “Chick” refers to Chicken, while “kita” is us/we/our in Bahasa/Indonesian.
“COME TOGETHER FOR CHICKEN”
The combination of these words truly talks to the ethos of the brand which is a focus on community, communal dining, neighbourhood and togetherness which is a pillar of Asian culture.
The Art of Flame Grilled Chicken
Chickita has researched the cooking temperatures precisely to ensure the insides of the chickens are perfectly tender and juicy. This method creates a naturally smoky flavours of the chicken that we call “Flame Grilled Cooking Method”!
“Source the best high quality chicken from local farmers!”
The main influence on the Chickita menu is to provide the best locally sourced and freshest ingredients that are used throughout the menu, making CHICKITA become a regular lifestyle destination that is true to keeping food simple, fresh, and healthy.
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